How I Went From Broke to Bank with Facebook Ads

You don't have to spend a lot of money to get customers.

Focused Facebook Ads

Dear frustrated marketer,

Did you pay a lot of money for a beautiful website that no one sees? Did you shell out for inventory that no one buys? Have you made up business cards for services that no one is asking for?

You are not alone and it's not your fault.

Many of the experts promote the "build it and they will come" approach to marketing. They focus on making everything look beautiful, but they forget the one big thing.

Your customers.

"Build a better mousetrap and the world will beat a path to your door" only works if they know where you live.

But maybe you're like me and rather shy and hate the idea of going out and actually (*gulp*) talking to people.

Wouldn't you love people to know who you are, what you're selling and how to get in touch with you? And then they do!

Hello. My name is Lara Fabans.

I'm the shy marketer who just loves internet marketing and blogging. I really love helping people build up their businesses. I just hate cold calling and asking for the sale.

And that's why I started learning online advertising. I started with Google Adwords (and was certified for a few years!) and then moved into Bing and Yahoo Gemini.

One day about nine years ago, a friend asked me to set up and manage some Facebook ads for her corset site. Which I did.  I learned a lot about audience targeting and ad creation.

This is an excellent course.

Tasleem Khan

Why Choose Facebook Ads Over the Other Guys?

  • Facebook has over 2 BILLION active users every day?

    And that’s not counting the fake accounts.

  • Instagram has over 800 million active users every day?

    And 25 million businesses are on Instagram.

  • Over 3 million businesses advertise on Facebook regularly

    An interesting side bit is that 70% of these businesses are outside the United States.

  • Facebook is continuing to enhance their ads

    For example, P.F. Chang’s used Facebook ads to find more foodies which lowered their cost per click by 73%. And you get the same tools they do.

How much would your business grow if you could market directly to your perfect customer?


Once I figured out I could advertise to send my ideal customer to my offers, I made two Big Mistakes.

  • I spent way too much money with no results.  
  • I bought lots of high priced courses and books that were either overwhelming (I went through four sections and quit) or just flat out wrong.

Why Should You Listen to Me?

I used to be a nerd writing code. Then I was a nerd program manager. And then I got hired to do product marketing at a high tech firm. I loved learning how to get the service to the people who needed it.

In a nutshell, I've been doing online advertising for clients since 2008. I've seen a lot of courses (good and bad) promising everything.

My first gig out of college was technical support. That was where I learned how to take too much information and distill it down into focused steps that really help the customer.

I want to help you get more money in your pocket quickly and easily. And avoid the mistakes I made.

Revealed - My Journey to Profitability

I spent WAY more money than I wanted to admit to my husband on Google ads, Yahoo/Gemini ads, and Bing ads. And I always lost money.

Has that happened to you?

It's so frustrating and embarrassing, isn't it?

Just thinking about it, I feel my cheeks getting warmer. And I'm like you....a pretty smart person. I should know how to make this stuff be successful. It's not rocket science.

But that's the problem, isn't it? Rocket science is a lot of formulas. Marketing can be like throwing spaghetti on the wall and see what sticks. It doesn't have to be that way.

The nerd in me knew that there must be a repeatable process that worked reliably. And Facebook was the best platform. You could set up a fan page and build up engagement. And you can get people excited to see what you're offering.

So I went to the best of the courses and studied them carefully. Then I started making some tests.

And that's when the magic happened.

Once I started to focus purely on Facebook ads, I started getting more of the right people to my offers and my clients' offers.  And they started to buy.

You can be like me and only spend $1.66/day and send people to your website eager to see what's there.

So Ask Yourself One Question....

Do you want to drive engaged customers to your product?

Of course you do!

Most people would answer yes, but what is stopping them (and possibly you)?

  • Lack of knowledge
  • Concern you'll spend a lot of money and get ZERO results
  • Don't want to spend the time watching a long course and getting more confused than when you started
  • Not knowing how to find the right Custom Audience
  • Feeling like paid advertising is a bad idea
  • Worried that outsourcing will cost you more and get poor results

I'm here to tell you that it's OK. Focused Facebook Ads tells you exactly what you need to do, where to start, how to setup and run your ads for a few dollars, and then how to make adjustments to get better results.

This Is A Colored Section Title To Break Up Your Page

"..she did a video overview where she walks you through all of the steps...You will definitely want to watch ti when you buy it. Lara talks. A lot. And she lets slip even more tips..."

Unlike Google, you can get results for as little as $1.66/day.

See my results

I set up a Facebook page and went from 0 to 400 for $15 in two weeks. In the ebook, I also show you how to get even MORE likes from people who see your ad.
Are you wondering why you want likes? I talk about that in Focused Facebook Ads as well.

I would have to spend $8100 on Google ads to get the same results as $1.66/day.


Facebook Is Different

Instead of doing targeted keyword sniping or long tail keyword targeting, you focus on people's interests and their demographics. This allows you to do better one-to-one advertising and treat people like individuals.

Have you noticed you get more sales when people feel special? That they're more eager to learn more when they feel like you're talking directly to them?

So you can choose to spend $1.66/day, or $5/day or $20/day. I recommend starting small until you find your best target audience and then you can scale up. So maybe you're only starting with a budget of $50/month while you're doing that. It's far more affordable with better results, don't you agree?

You're automatically SAVING MONEY while getting BETTER CUSTOMERS. And you know more about who is clicking than when you buy ads on other platforms.

I love how this really leads me through what I need to do with practical tips. It's a clear blueprint, and will be bringing in more people to my business soon.

Deb W
John G

I can finally see how Facebook ads will help me build up my business. I've been following Lara's roadmap to find more customers and spy on my competition.

John G

Are you worried that the system won't work for your specific business?


Facebook will help you find your perfect customer! Amazing, isn't it?

Notice the relevance score of 9. I show you how to have highly targeted ads that are well loved by those who see them.

What's in Focused FB Ads?

Here's What You'll Get From Me Today

Focused Facebook Ads is a 70 page ebook that is full of information, worksheets, and screen shots so you know exactly what you should be doing. It's pulled together from thousands of dollars of courses and hundreds of hours of my time (and I'm not cheap).

You are saving at least $7500.

What's in the course?

I start with how to set up your Facebook fan page. Then we move through defining your ideal customer, and setting up your sales funnel. From there, I reveal to you a simple process for creating regular content on your site and getting your engaged FB fans going to your website. Then I demonstrate how to read the reports, and how to make adjustments to your ads when they're not giving you the results you want.


You Will Feel Like a Real Business Owner

You will know what to do if your ads aren't performing.

You will know how to copy an ad while retaining the social proof (the Likes, Shares and Comments).

You will know why you don't want to pay someone to get a bunch of likes on your Facebook page.

You will know how to run your own split tests so Facebook doesn't eat up your money.

Focused Facebook Ads

What Type of Business Will It Work With?

Any product and service can be advertised with this simple blueprint.

It's great for targeting consumers with your latest products. If you're selling to another business, you can let them know of a new service that will save them money and time.

Think about the ads you've seen when you've been on Facebook. (In fact, you may want to keep snapshots and take notes of ads that you think are good and bad. Then put together a manual of online advertising guidelines for the people running your ads.)

When you treat your business like a real business, you have repeatable tasks and systems. There are best practices like:

  • Creating an Avatar
  • Testing your product, price, and promotion
  • Finding out how your customer found you
  • Finding ways to follow-up

Then as you grow your business, you will want to keep these customers interested in you. (sometimes called Top of Mind)

It's important to let them know of your new products and services. You would do that through a combination of email marketing and Focused Facebook ads.

But WAIT! There's MORE!

  • BONUS: Over the Shoulder Video

    A 15 minute video showing me setting up a campaign. And I discuss the whole Focused FB Ads blueprint while we’re going through it. You can watch this and then read the ebook, or read the ebook and watch the video. Or both! It should answer all of your questions about what to do next to get more customers to your site.

  • BONUS: Audio Version of the EBook

    I invested the money to have my ebook professionally read just for you. I know some people like to play the audio because it helps them learn better. I want to give you every opportunity to master this information.

  • Top Notch Support

    With my background in technical support, I am committed to providing you with timely support that answers your questions accurately.

How Will Focused FB Ads Help Me?

Set Up Your Marketing Systems

  • Identify Your Ideal Target Audience

    You want to get the right message to the right person at the right time. I show you how to get these new paying customers.

  • Create the Right Message

    I show you the best way to create and test your ads to get the best paying customers who want what you’re offering.

  • Get Your Marketing Funnel

    If you don’t have one set up, you will when you’re finished with Focused Facebook Ads. You’ll know why it’s essential, and how to test every part. And when you’re done, you’ll have predictable cash flow to take to the bank.

Get Focused Facebook Ads with LASER Targeting

  • Custom Audiences

    What are they and how do you set them up? And why would you want them? (So you can create better ads just for them to make them really want to learn more about your product or service)

  • Be Sure You're Targeting the Right Audience

    I explain what Relevance is and how to make adjustments to find the best audience for your product. (This helps Facebook help you…for free)

  • Bring them Back for More

    The best customer is a repeat customer, don’t you agree? I tell you how to keep them coming back putting more money in your pocket.

Get your copy of Focused Facebook Ads now at this special price.

Can you imagine what you'll do after a month or two when you have a lot more money in the bank instead of a shocking bill from your failed ads?

By saying YES today, you will discover:

  • how to set up a sales funnel
  • how to find your target audience
  • how to run successful Facebook ads for dollars a day
  • how to bring customers back to your site
  • how to improve your Facebook ads performance
  • how to read your performance reports

Risk Free Acceptance Form

YES! I Want Instant Access Now! I understand that I'll receive instant access to:

$47 $19 During This Special Offer

YES. I understand I am getting immediate access to Focused FB Ads for this single super low investment.

YES. I understand I am short-cutting thousands of hours of painstaking research, trial and error by getting my hands on this proven Facebook Ads blueprint.

YES. Even if I'm a complete newbie, I know this will work for me as long as I follow the system.

YES. I want immediate access to these groundbreaking strategies right away so I can start applying them to my business and have Facebook give me get more and better customers.

I understand there is no risk whatsoever and I should grab Focused Facebook Ads RIGHT NOW for a very small, ONE-TIME, ONE-OFF investment and if I am not happy for whatever reason, I can request a refund under your 60 Day Money Back Guarantee.

Focused Facebook Ads

It was eye opening to me. You pointed out some things I should have been thinking about but wasn't. Like when you said that the goal isn't to get as many likes on a FB page.

Glenda V

Whether you're brand new to Facebook ads or a seasoned veteran looking to improve your conversion rate,  "Focused Facebook Ads" will provide a helping hand in getting your online lead generation to the next level. Her writing is clear and to the point but does not skip any steps, making it easy to follow and understand. Down to earth, practical tips enables the reader to focus easily on the next task or two at hand without feeling overwhelmed. This tidy ebook will not just tell you what to do, but lay out the pitfalls of taking a bad shortcut or using the wrong tool. You'll get the pros and cons so that you can make better advertising decisions for your business.  On a scale of 1 to 10, this booklet is easily a 12.

Mary P-H

Thank you!

So in summary, by acting today, you will

Get More Customers

Build up the trust of your future customers by helping them solve their problem. Make it easy for them to find your solution.

Get Repeat Customers 

Use smart retargeting to get people to complete the sale or buy your new products.

Know You're Selling Your Product or Service at the Best Price

You will know quickly if people are interested in what you're selling. Then you can make quick adjustments and test again.

Top Quality Customer Service

It's only me. And I'm committed to making sure you are well taken care of.

Focused Facebook Ads

100% Money Back Guarantee. If you want to return it within 60 days, you will get a full no questions asked refund